Colliver Technology Group Helps Local E-Commerce Firm Grow

Summary: Traverse City, Michigan based is an ecommerce company focused on selling high quality stainless steel toe kicks for kitchens and buildings throughout the United States.  It was in need of a revised website with better search engine optimization (SEO) qualities.  It also needed pay per click advertising (PPC) expertise.

Challenges: was utilizing a dated version of a GoDaddy ecommerce platform.  It was hard to navigate and the online buying process was very clunky at best.  In addition, it’s Google Adwords online advertising campaigns were not effective.  The Google ads were not creating leads that were required to grow the business and costing a significant amount on a monthly basis.

Solutions: Colliver Technology Group provided recommendations for a revised website and ecommerce platform that included a series of “how to” videos.  A revised WordPress and Woocommerce ecommerce website was designed, developed and deployed.  In addition, Google Adwords and Google Analytics were re-configured and calibrated to produce better results. saw revenues increase substantially with these changes and continues to grow.


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