E-commerce Firm Revenue Skyrockets From Inbound Marketing Strategy
Project Name: E-commerce website Development, Inbound Lead Generation, Pay Per Click (PPC) Advertising, Search Engine Optimization (SEO)
Client: E-Commerce Firm
Project Commencement Date: July, 2015
Project Completion Date: December, 2016
THE CHALLENGE
- E-commerce firm was in need of a revised website with better search engine optimization (SEO) qualities.
- It also needed pay per click advertising (PPC) expertise.
- The current website was hard to navigate and the online buying process was very clunky at best.
- In addition, it’s Google Adwords online advertising campaigns were not effective. The Google ads were not creating leads that were required to grow the business and costing a significant amount on a monthly basis
THE STRATEGY
CTG provided recommendations for a revised website and ecommerce platform that included a series of “how to” videos. A revised WordPress and Woocommerce ecommerce website was designed, developed and deployed. In addition, Google Adwords and Google Analytics were re-configured, calibrated and monitored to produce better results.
Upon engaging with CTG, the e-commerce firm saw online revenues skyrocket 1,566% over the course of a one year period as well as increased profitability due to the SEO and PPC recommendations.