E-commerce Firm Revenue Skyrockets From Inbound Marketing Strategy

Project Name: E-commerce website Development, Inbound Lead Generation, Pay Per Click (PPC) Advertising, Search Engine Optimization (SEO)
Client: E-Commerce Firm
Project Commencement Date: July, 2015
Project Completion Date: December, 2016

E-commerce increase in online revenue

THE CHALLENGE

  1. E-commerce firm was in need of a revised website with better search engine optimization (SEO) qualities.
  2. It also needed pay per click advertising (PPC) expertise.
  3. The current website was hard to navigate and the online buying process was very clunky at best.
  4. In addition, it’s Google Adwords online advertising campaigns were not effective. The Google ads were not creating leads that were required to grow the business and costing a significant amount on a monthly basis

THE STRATEGY

CTG provided recommendations for a revised website and ecommerce platform that included a series of “how to” videos. A revised WordPress and Woocommerce ecommerce website was designed, developed and deployed. In addition, Google Adwords and Google Analytics were re-configured, calibrated and monitored to produce better results.

Upon engaging with CTG, the e-commerce firm saw online revenues skyrocket 1,566% over the course of a one year period as well as increased profitability due to the SEO and PPC recommendations.