Enterprise Tech Marketing Team Benefits From CTG’s Data Acquisition Services

Project Name: Prospect Data Acquisition, Append and Hygiene
Client: Enterprise Data Storage Vendor
Project Commencement Date: July, 2017
Project Completion Date: Ongoing

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THE CHALLENGE

Decision makers in the Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL) and Big Data Industries fit our client’s Ideal Customer Profile (ICP).  Up to date, comprehensive target prospect lists that both the marketing and sales development representative (SDR) teams could utilize in various demand generation campaigns was an unmet need.

THE SOLUTION

CTG worked with the client to determine and define the Ideal Customer Profile (ICP).  Once the ICP was defined, utilizing various sales technology tools and databases, CTG built a series of lists segmented out by geography and industry with specific focus on the Artificial Intelligence, Machine Learning, Deep Learning and Big Data markets.