CTG and Advocacy Marketing

Advocacy marketing

We have experience working with Influitive, an advocacy marketing platform.  Their definition of advocacy marketing is the process of harnessing the voices and experiences of a company’s customers to power marketing and engagement strategies.

We work with our client’s advocates and create “challenges” to engage the advocates and promote the brand. The challenges could be brand related such as a product launch, product review, education about an industry or even a fun challenge about the Super Bowl, etc.

Feel free to check out our marketing support services page on advocate marketing.