Integrated Marketing Campaign Execution

Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels your brand uses. Integrated marketing provides consistency wherever customers choose to interact with a brand. In order to do that, several boxes have to be checked and details linked, which can be too much work for an already busy team. Integrated marketers at growth organizations are experts at juggling many balls at once, but sometimes need more time. CTG has the experience to be a helping hand with projects and complement the existing team.

IS IT TIME TO OUTSOURCE YOUR MARKETING EXECUTION?

To effectively execute a marketing campaign it takes creating a clear message across all platforms to engage with your target audience at any stage of the buying process.

It can be easy to spread your internal team too thin while trying to fill each segment with the details needed to connect with your potential buyer. You have ideas, just not enough time in the day to complete everything to the standard it should be.

Whether your team is focused on an inbound, outbound, ABM or multifaceted marketing strategy, It’s time to consider teaming up with an experienced partner to get the results you’re looking for.

HOW WE FIT IN YOUR BUSINESS OPERATIONS

We work side by side with your internal team, so much so you won’t even be able to tell the difference. We take time to research and understand your organization to be able to put ourselves in your shoes. We will work with one or many of your current team members to assist in a variety of projects as listed above. We bring experience and an outside perspective into your company to help ease the pressure of deadlines and exceed the goals of the campaign.

WHAT OUR INTEGRATED MARKETING SERVICE INCLUDES

DAY TO DAY PROGRAM EXECUTION

Webinars, digital, ads, email marketing, content
syndication, industry events, and client-led in-person and virtual events.

MARKETING DATA ANALYSIS

CTG is an expert at the integrated marketer’s most widely used productivity tools, Google Sheets and Microsoft Excel. We also have experience with Google Analytics, Salesforce and Pardot Reporting.

MARKETING AUTOMATION TOOL (MAT) CAMPAIGN EXECUTION

Pardot campaign orchestration and launch.

WORKING WITH 3RD PARTIES TO EXECUTE MARKETING PROGRAMS

CTG has a wide range of experience working with 3rd party direct mailers, appointment setting agencies, marketing technology consultancies, and PPC vendors to get the job done for our clients.