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Data Hygiene

data hygiene service process

WHAT IS DATA HYGIENE?

Data hygiene is the collective processes conducted to ensure the cleanliness of data. Data is considered clean if it is relatively error-free. Dirty data can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields from disparate systems. Errors can be introduced at any stage as data is entered, stored and managed.

 

Data scrubbing, also called data cleansing, is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated. Typically the process involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

 

In the world of CTG, our data hygiene services typically revolve around your customer or prospect data.  It is very rare to find a business with a clean and up to date customer relationship management (CRM) or marketing automation platform (MAP).  Marketing research shows that B2B data decays at a rate of around 2% per month.

OUR DATA HYGIENE ACTIVITIES INCLUDE

CLEANSE AND VERIFY

Your B2B data is run through data hygiene software to verify account, contact and prospect information.

MANUAL CHECK AND VERIFY

Your B2B data is then manually checked and verified by our analysts.

CLEANSE AND SPOT CHECK

Your B2B data is again run through data hygiene software and spot checks are performed to ensure the returned data is accurate as possible.

CLIENT’S TESTIMONIALS

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