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Outbound Marketing

From outreach by cold call, email, video to direct mail, LinkedIn Inmail, Twitter DM or text message, CTG helps our clients generate quality outbound leads with multi-channel strategies and approaches.

WHAT IS OUTBOUND MARKETING?

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), trade shows, cold calls, and email.

 

At CTG, we focus on outbound marketing strategies and tactics traditionally seen from an Inside Sales Development Representative (SDR) team.  These strategies and tactics typically are multi-channel and can include cold call, email, video, direct mail, LinkedIn Inmail, Twitter DM even a text message.  Typically we recommend a laser focused and personalized campaign versus a “spray and pray” approach.

OUTBOUND LEAD GENERATION

We take great care in the quality of our leads as we focus on our client’s ideal customer decision makers.  We have also worked on targeted outbound customer retention projects where the objective to warm up your existing clients to potential cross sell and up sell opportunities.  We believe in QUALITY over QUANTITY.  We are not a call center and we do not believe automation solves all sales and marketing problems.  We deploy a disciplined approach to your outbound lead generation strategy.  We will work with you to determine needs and provide recommendations on strategies going forward.

 

Some will say outbound marketing no longer works and inbound marketing is the only way to go.  CTG argues it really depends on your goals and the particulars of the organization’s product and/or service.  Usually the right approach is a combination of both inbound and outbound marketing strategies that will get your organization to the desired revenue targets.

focused outbound lead generation

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