WHAT IS ADVOCATE MARKETING?
Advocate Marketing software leader, Influitive, defines it this way. Advocate marketing (or advocacy marketing) is the process of harnessing the voices and experiences of your company’s customers to power your marketing and engagement strategies.
Defined another way, advocate marketing is a system for making customers happy, and then capitalizing on that happiness to achieve your business’ goals. It’s more authentic than traditional marketing because it’s powered by real human connections.
If you tap into your customers for references, case studies, testimonials, feedback, etc., you’re already “doing” advocate marketing in some small way.
ADVOCACY MARKETING SERVICES
Advocacy Program Strategy
CTG works with you to define your advocacy marketing program and offers ideas on how to execute.
Customer Outreach, Communications and Rewards
CTG helps communicate with your customers, creates tailored rewards program, develops and manages customer activity.
Metrics and Tracking
CTG monitors and tracks your advocacy marketing program and keep you up to date on its progress.
CTG Increases Client Customer Engagement by 276% with Advocate Marketing Services
CTG has been a tremendous asset to our North American sales and marketing operations. They have supported us and the Head Of North American Marketing on a variety of different outbound lead generation and top of funnel campaigns in a highly competitive email and web security and compliance market. They also helped us land a software evaluation with a 10,000 employee government agency. It has been great working with CTG and I would highly recommend the organization.
North American Sales Director
Global Enterprise Cybersecurity Solution Vendor
CTG helped bring focus to our sales and marketing efforts. We researched many sales and marketing tools out there but CTG helped bring clarity to our final decision on a new CRM and they managed the implementation, training and support.
Software As A Service (SAAS) Firm
CTG has been instrumental with helping build our online e-commerce infrastructure with Wordpress and Woocommerce. They have also increased our lead flow through expertise in Google Adwords which has generated higher sales for us each month with significantly reduced ad spend. Our click-through rate has never been higher helping our bounce rate become enviably low! I highly recommend CTG for your next e-commerce project or Google Adwords campaign. They are organized, communicates well, and follow through on their commitments and tasks.