Sales and Marketing Technology Tool Integration
WHAT IS SALES AND MARKETING TECHNOLOGY INTEGRATION?
Marketing technology, or “martech”, is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. According to ChiefMartec.com, as of April 2018, there were over 5,000 vendors in 50 categories in the “martech” landscape.
Sales technology, or “salestech”, is, you guessed it, the blending of the sales and technology. According to Saleshacker.com, as of May 2018, there were over 800 vendors in 38 categories in the “salestech” landscape.
MARTECH AND SALESTECH TECHNOLOGY TOOLS CAN BE CONFUSING AND COMPLEX
SOME EXAMPLES OF CTG'S TECHNOLOGY INTEGRATION SERVICES
Customer Relationship Management (CRM)
CRM Implementation, training and support services
Sales process evaluation and improvements
Data hygiene and append
Forecasting evaluation and improvements
Marketing Automation Platform (MAP)
MAP Implementation, training and support services
Data hygiene and append
Sales Acceleration Tools
Sales acceleration tools exist today that can significantly scale your existing sales development team. Let CTG help you learn more about these tools and how you can implement within your existing sales technology environment.
CTG has been a tremendous asset to our North American sales and marketing operations. They have supported us and the Head Of North American Marketing on a variety of different outbound lead generation and top of funnel campaigns in a highly competitive email and web security and compliance market. They also helped us land a software evaluation with a 10,000 employee government agency. It has been great working with CTG and I would highly recommend the organization.
North American Sales Director
Global Enterprise Cybersecurity Solution Vendor
CTG helped bring focus to our sales and marketing efforts. We researched many sales and marketing tools out there but CTG helped bring clarity to our final decision on a new CRM and they managed the implementation, training and support.
Software As A Service (SAAS) Firm
CTG has been instrumental with helping build our online e-commerce infrastructure with Wordpress and Woocommerce. They have also increased our lead flow through expertise in Google Adwords which has generated higher sales for us each month with significantly reduced ad spend. Our click-through rate has never been higher helping our bounce rate become enviably low! I highly recommend CTG for your next e-commerce project or Google Adwords campaign. They are organized, communicates well, and follow through on their commitments and tasks.