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Sales and Marketing Technology Tool Integration

WHAT IS SALES AND MARKETING TECHNOLOGY INTEGRATION?

Marketing technology, or “martech”, is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.  According to ChiefMartec.com, as of April 2018, there were over 5,000 vendors in 50 categories in the “martech” landscape.

 

Sales technology, or “salestech”, is, you guessed it, the blending of the sales and technology.  According to Saleshacker.com, as of May 2018, there were over 800 vendors in 38 categories in the “salestech” landscape.

MARTECH AND SALESTECH TECHNOLOGY TOOLS CAN BE CONFUSING AND COMPLEX

SOME EXAMPLES OF CTG'S TECHNOLOGY INTEGRATION SERVICES

Customer Relationship Management (CRM)

CRM Implementation, training and support services

Sales process evaluation and improvements

Data hygiene and append

Forecasting evaluation and improvements

Marketing Automation Platform (MAP)

MAP Implementation, training and support services

Data hygiene and append

Social Selling

LinkedIn Sales Navigator implementation, training and support services

Sales Acceleration Tools

Sales acceleration tools exist today that can significantly scale your existing sales development team.  Let CTG help you learn more about these tools and how you can implement within your existing sales technology environment.

CLIENT’S TESTIMONIALS

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