Demand Generation Program Management

WHAT IS DEMAND GENERATION PROGRAM MANAGEMENT?

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. These programs require management in order for them to produce effective results. Management requires time, energy and resources. Demand generation program management refers to the administrative and “behind the scenes” activities that take place in order for demand generation program to run smoothly.

OUR DEMAND GENERATION PROGRAM MANAGEMENT SERVICES INCLUDE

TRACKING AND APPROVALS

Administrative back office details such as approvals,number of meetings set by SDR, etc. for each campaign tracked via Google Sheets.

GIVE AWAY INVENTORY MANAGEMENT

Leave it up to CTG to manage inventory and distribute marketing giveaways to qualified prospects through sales development team.

DAILY, WEEKLY AND MONTHLY REPORTING

Evaluate the ongoing success of your demand generation campaign with ease with CTG’s reporting service.

CLIENT’S TESTIMONIALS

CTG has been a tremendous asset to our North American sales and marketing operations. They have supported us and the Head Of North American Marketing on a variety of different outbound lead generation and top of funnel campaigns in a highly competitive email and web security and compliance market. They also helped us land a software evaluation with a 10,000 employee government agency. It has been great working with CTG and I would highly recommend the organization.

North American Sales Director

Global Enterprise Cybersecurity Solution Vendor

CTG helped bring focus to our sales and marketing efforts. We researched many sales and marketing tools out there but CTG helped bring clarity to our final decision on a new CRM and they managed the implementation, training and support.

Managing Partner

Software As A Service (SAAS) Firm

CTG has been instrumental with helping build our online e-commerce infrastructure with Wordpress and Woocommerce. They have also increased our lead flow through expertise in Google Adwords which has generated higher sales for us each month with significantly reduced ad spend. Our click-through rate has never been higher helping our bounce rate become enviably low! I highly recommend CTG for your next e-commerce project or Google Adwords campaign. They are organized, communicates well, and follow through on their commitments and tasks.

CEO

E-Commerce Firm