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Demand Generation Program Management

WHAT IS DEMAND GENERATION PROGRAM MANAGEMENT?

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.  Demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.  These programs require management in order for them to produce effective results.  Management requires time, energy and resources.  Demand generation program management refers to the administrative and “behind the scenes” activities that take place in order for demand generation program to run smoothly.

OUR DEMAND GENERATION PROGRAM MANAGEMENT SERVICES INCLUDE

TRACKING AND APPROVALS

Administrative back office details such as approvals,number of meetings set by SDR, etc. for each campaign tracked via Google Sheets.

GIVE AWAY INVENTORY MANAGEMENT

Leave it up to CTG to manage inventory and distribute marketing giveaways to qualified prospects through sales development team.

DAILY, WEEKLY AND MONTHLY REPORTING

Evaluate the ongoing success of your demand generation campaign with ease with CTG’s reporting service.

CLIENT’S TESTIMONIALS

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