Survey-Based Lead Generation

Through our 3rd party market research division, CTG Insights, we provide precise and highly targeted directed online surveys to your potential buyer and existing customer base to better understand their needs. Survey results turn into hot leads for your sales team and insights to build new content on topics you know your prospects are thinking about.

LET A TRUSTED 3RD PARTY MAGNIFY YOUR BRAND

A company becomes more trustworthy when people outside of that company are the ones advocating for its success. This goes for reviews, content credibility and data analysis. Involving a 3rd party is key to promoting engagement and establishing trust with your customers. It’s easier for people to share their opinions on a topic with a 3rd party, versus directly to the company asking for feedback. Therefore, CTG Insights’ results have increased accuracy into what your audience is actually looking for. Another bonus is the perception of your company when there is an outside company supporting your brand.

OUR PROCESS

1. The Power of LinkedIn Segmentation

Using LinkedIn, the world’s largest professional database, CTG can surgically target your audience based on 22 different filters including geography, industry, company size, title and many more.

2. Online Surveys

Once your audience is segmented into various categories, we develop an online survey in partnership with you and ask the questions your sales and marketing teams want to know instantly qualifying respondents.